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In short, Star Wars.

In long, Star Wars is the superior of the two series, when the series in question consist of The Star Wars Saga and Star Trek. When I say Star Wars, I mean the first trio (so 4-6), because Jar-Jar single-handedly murdered to franchise to some people. When I say Star Trek, I mean the old TV show, not the movie. The superiority of Star Wars is due to three things. 1. Better Plot. 2. More advanced special effects relative to the release date of the item in question. 3. I've never seen Star Trek.

I like Star Wars more because I've never watched what most Trekkies consider the good Star Trek. I've only seen the new movie.

Also, In Harry Potter v. Lord of the Rings, HP wins for the same reasoning. I've never seen the Lord of the Rings franchise, In fact I never even finished the books.

I don't watch movies.